Project Overview
Zucca Lounge, a popular café and nightlife destination in South Kolkata, partnered with Internet Minds to revamp their visual storytelling through short-form cinematic reels. The goal was to capture the vibrant mood, décor, crowd energy, food artistry, and hospitality in a way that would build a digital personality for the brand.
Our Role
All content was professionally shot (not mobile recorded), and we handled the complete post-production and editing process to create visually engaging, scroll-stopping Reels that resonate with the target audience.
What We Delivered
- 🎞️ Edited 30+ professional reels using cinematic footage
- ✂️ Managed complete post-production pipeline including cut, trim, color correction, and transitions
- 🎨 Created stylish, moody, nightlife-inspired color grades matching the lounge’s evening vibe
- 🎵 Added trending audio, ambient music, and hard-hitting sound design for hooks
- 📱 Optimized each video in 9:16 vertical format for Instagram Reels
- 🔠 Used classy animated titles, Luma fades, light flares, and glitch effects for aesthetic appeal
- 🧠 Strategically built content around F&B highlights, hook-based storytelling, and customer reactions
The Results
✔️ Reels crossed 23.8K+, 29.4K, 16K views organically
✔️ Reached new younger audiences through trendy edits & storytelling
✔️ Resulted in improved engagement metrics, direct DMs, and event inquiries
✔️ Established Zucca Lounge as a premium nightlife & café spot in Kolkata on Instagram
“The edits were clean, modern, and reflected our brand vibe perfectly. Internet Minds made sure our content stood out among Kolkata’s café crowd.”