Case overview
Sethu Express, branding itself as “The Luxury Bridge Across India,” sought a visually clean and bold Instagram presence to highlight its striking red premium buses and smooth highway journeys. I handled reel editing, pacing, and visual branding to help position Sethu as a luxury transport option in West Bengal.
Our Role
“Managed the creation and editing of Instagram Reels for Sethu Express, a luxury intercity travel brand. Focused on clean, bold visual aesthetics and dynamic pacing to emphasize the brand’s premium red fleet and smooth highway travel experience. Delivered visually consistent content that reinforced Sethu’s positioning as a luxury transport service in West Bengal.”
What We Delivered
🎞️ Edited 5+ visually-driven Reels focusing on motion, exteriors, and branding
- ✂️ Crafted snappy, fast-paced cuts (10s–25s) for high scroll-stop potential
- 🎨 Used clean daylight grades and soft contrast to bring out the red & gold tones
- 🎵 Paired visuals with energetic and rhythmic audio for modern appeal
- 🧠 Designed intro title bumpers and clear logo flashes for brand recall
- 🌟 Employed highway motion shots, low-angle pans, and cinematic lead-ins
- 📲 Delivered algorithm-ready Reels optimized for mobile display and clarity
The Results
✔️ Helped Sethu Express achieve a more polished, professional Instagram presence
✔️ 2 Reels crossed 15K+ organic views early in campaign
✔️ Visual consistency improved user engagement and brand trust
✔️ Established motion-focused template for future route showcases
“Your edits helped humanize the journey. The buses felt more than just transport — they looked like comfort on wheels.”