Case overview
Freesoul Stay, a boutique mountain escape in Upper Lingsembong, North Bengal, collaborated with Internet Minds to design a visually immersive, fast-loading, and SEO-optimized website. With its standout feature—West Bengal’s first A-frame duplex wooden cabins—the property wanted a digital presence that echoed the tranquility and uniqueness of their offering.
The main goal was to create a high-converting hospitality website that attracted travelers, backpackers, and families looking for offbeat stays and weekend getaways in the hills. From showcasing the lush mountain views to smooth online booking experiences, we crafted a website tailored for both experience and performance.
- Visual-First Web Design – Developed an emotionally engaging homepage with scenic imagery and strong CTAs like “Book Now”.
- SEO Strategy for Travel Industry – Targeted keywords like “A-frame cabin stay Bengal”, “nature resort in Lingsembong”, “mountain stay North Bengal”.
- Integrated Booking System – Built a detailed and dynamic “Book Now” form with pricing, availability, and per-head packages for groups.
- Package & Amenities Section – Crafted customized plan displays (1–9 persons) and showcased key amenities: hot flasks, mountain views, 24/7 water.
- Mobile Optimization – Ensured smooth booking experiences on smartphones, the primary device for young travelers.
- Trust Signals – Added awards, TripAdvisor ratings, and WhatsApp support for credibility.
The Brief
Freesoul Stay needed a website that could:
- Reflect its offbeat nature retreat identity
- Highlight being the first A-frame cabin in Bengal
- Attract travelers seeking mountain cabin experiences
- Present clear package pricing for group and solo bookings
- Drive inquiries and bookings directly via the website
Our Approach
We applied our proven travel-sector approach for maximum reach and conversion:
- Nature-Inspired UI
Warm, earthy tones and high-resolution images of the hills and cabins to instantly transport users into the experience.
- SEO-Driven Structure
Included optimized content around phrases like nature retreat near Kalimpong, mountain homestay for couples, eco-cabins North Bengal.
- Dynamic Booking Integration
Custom form with group-specific plans, date selector, contact collection, and email notifications.
- Amenities & Experience Mapping
Icon-based breakdown of services to visually explain what guests receive with each plan.
- Quick Communication Tools
Direct WhatsApp CTA and inquiry support to reduce bounce rate and increase conversions.
Custom Frontend Development
- Build a visually driven travel website that resonates with nature lovers
Comprehensive ERP Features
Optimize for search intent: “offbeat stay near Darjeeling”, “wooden cabin retreat Bengal”
- Design a seamless booking flow for custom packages
All-in-One Dashboard
- Add credibility via social proof (TripZilla, Google Reviews
Performance Monitoring
- Ensure mobile-first functionality for travelers on the go
The Results
Post-launch, Freesoul Stay’s digital presence brought in outstanding growth and brand visibility:
✔️ 60% increase in direct bookings from organic and social traffic
✔️ Ranked for multiple “near me” travel search queries
✔️ Reduced dependency on third-party travel aggregators
✔️ Improved trust with visual design, awards showcase, and direct contact flow
✔️ Simplified guest experience from discovery to booking
“The new website captures everything our cabins represent—peace, beauty, and the personal touch. Guests are finding us easier and booking faster than ever.”