Project Overview
Down The Lane, a premium European-theme café in Salt Lake (Kolkata), sought visually appealing Reels to elevate their social media presence. The content was captured using professional full-frame Sony cameras, highlighting the café’s interiors, gourmet menu, and behind-the-scenes experiences.
Our Role
My role as the video editor involved transforming raw footage into snackable, branded, and story-driven short-form content optimized for Instagram.
What We Delivered
- 🎞️ Edited 20+ Reels featuring beverages, sizzlers, live cooking, and ambient storytelling
- ✂️ Trimmed and refined footage to match fast-paced social formats (0:30–1:00 mins)
- 🎨 Enhanced mood using color grading and lighting correction to match café ambiance
- 🎵 Curated trending sounds and background audio that syncs with visual tone
- 🔠 Added animated text layers with brand typography and call-to-actions
- 🧩 Applied smooth transitions, L-cuts, zoom-ins, bokeh overlays, and light flickers for an elevated viewing experience
- 🛠️ Worked closely with the creative team to keep visual language consistent with brand tone
The Results
✔️ Boosted organic visibility on Reels with 20.7K+ views on best-performing videos
✔️ Helped build a stronger brand image and visually engaging café personality
✔️ Contributed to higher reach, DMs, and direct table bookings from Instagram
✔️ Developed reusable Reel templates to scale content faster
“The quality of editing helped our brand appear premium and modern. The videos look clean, aesthetic, and ready to compete with any top-tier café on social.”