Case overview
Shorshe Posto, a celebrated Bengali restaurant in Kolkata, partnered with Internet Minds for professional video editing and post-production to enhance their digital presence through Instagram Reels and short-form videos.
All footage was shot using a Sony Full-Frame Camera, ensuring high-resolution visuals and cinematic depth. Our responsibility was to take these professionally captured visuals and transform them into dynamic, engaging reels tailored for social media virality.
Our Role
With crisp 4K footage in hand, we focused on high-end video editing and motion design that would showcase the restaurant’s rich culture, flavorful dishes, and authentic atmosphere.
What We Delivered
- ✂️ Edited 25+ reels from Sony Full Frame Camera footage
- 🎞️ Created high-retention cuts using cinematic editing techniques
- 📱 Optimized in 9:16 aspect ratio for Reels & Stories
- 🎵 Synced with trending and culturally relevant audio
- 🧾 Added Bengali motion text overlays, emojis & sticker-style graphics
- 🧲 Used pacing, jump cuts, speed ramps, and zooms to highlight food textures and reactions
- 🎨 Color grading to match the restaurant’s brand tone and enhance food visuals
The Results
Multiple reels crossed 10K to 190K views organically
✔️ Significant increase in footfall and direct Instagram inquiries
✔️ Consistently positive viewer feedback on visual quality and storytelling
✔️ Reposted by food bloggers, influencers & culture pages across Kolkata
The video quality and editing perfectly captured the essence of our food and culture. Thanks to Internet Minds, our Reels now reflect the premium vibe we always aimed for.