Case overview
Bhaswati Diet, led by a certified and experienced dietitian in Kolkata, partnered with Internet Minds to create a clean, conversion-focused, and medically reliable website that showcases personalized diet care, diabetes nutrition guidance, and expert weight management solutions.
The goal was to reflect trust, professionalism, and care—while ensuring users could book appointments easily, explore treatment options, and gain insights into healthy living through blog content.
Our design team at Internet Minds focused on building a modern, responsive, and SEO-friendly website that presents health services in a compassionate tone while targeting local search traffic for keywords like dietitian in Kolkata, diabetes diet consultation, and weight loss expert near me.
- Modern Medical Website Design – Created a warm, trustworthy layout to reflect healthcare professionalism.
- Local SEO Optimization – Optimized the site for high-intent keywords such as best dietitian in Kolkata, diabetes meal plan, and custom diet charts.
- Fast Load Speed – Ensured quick access for patients across devices, improving engagement and appointment conversions.
- Blog Integration – Added a nutrition blog to support SEO while educating users on lifestyle and diet.
- WhatsApp CTA + Request Appointment Buttons – Multi-point lead generation features for easy booking.
- Review & Testimonial Highlighting – Built trust with patient success stories and Google review ratings.
The Brief
Bhaswati Diet needed a new website that would:
- Attract patients searching for personalized diet plans and diabetes care in Kolkata
- Promote credibility and certification as an IDA-certified diabetes educator
- Improve appointment flow with quick-call options and online booking
- Educate users with health blogs, FAQs, and real feedback from patients
- Optimize visibility in local search results for healthcare professionals
Our Approach
We adopted a patient-first strategy while ensuring best practices for SEO and medical UX:
- Trust-Based Design
Used soft colors, real consultation imagery, and appointment CTAs for comfort and confidence.
- Keyword Mapping & SEO Optimization
Targeted long-tail keywords like “diabetes dietitian in Kolkata”, “customized diet chart for PCOS”, etc.
- Mobile-First Interface
Ensured that 80% of health seekers using mobile had a fast, seamless experience.
- Review & Testimonial Placement
Created trust zones with real patient reviews, star ratings, and quoted testimonials.
- WhatsApp and Direct Booking Buttons
Improved conversion rates by giving users multiple contact points without friction.
User-Centric Design
Create a clean, mobile-responsive website with medical trust design
E-Commerce Integration
Increase online appointments through lead-focused navigation
SEO Optimization
Optimize website for “near me” searches and long-tail medical diet keywords
Performance Monitoring
Showcase treatments like diabetes control, weight loss, and custom diet charts
The Results
The launch of the Bhaswati Diet website resulted in measurable growth and better patient engagement:
✔️ 40% increase in new patient inquiries via website
✔️ Higher visibility for terms like dietitian near Salt Lake, Kolkata weight loss expert
✔️ Reduced bounce rate through improved load speed and UI clarity
✔️ Stronger brand credibility through certifications and Google reviews
✔️ Greater blog engagement helping drive organic traffic and email queries
“The website has transformed how patients reach out to me. It’s simple, informative, and allows me to provide better care starting from the first click.”